Like great entrepreneurs, Todd and Sean saw a need and built a company to fill it. Sensing that e-commerce was about to explode in the late 1990s, they decided to start a company to supply these firms with fulfillment services. Right on queue, business took off. However, they had to overcome early stumbles in hiring the right people for the leadership team before the business was on solid footing. Today, people, culture, and systems keep the firm on the Inc. 5000 list.

Former COO of Grasshopper shares the three keys and one metric you must optimize as you start massively scaling your business.

Don Schiavone, the former COO of fast-growing Grasshopper, "The Entrepreneur's Phone System," was instrumental in leading the company as it optimized its 100% digital marketing growth strategy and its eventual sale to a Fortune 500 company. He brings together an in-depth understanding of technology with a data-driven “test-everything” philosophy: You can’t manage what you can’t measure. While coaching entrepreneurs at CEO Coaching, Don's approach to coaching focuses on three pillars of success: people, process, and systems.