Asha Saxena is a self-described data nerd, but she preaches the importance of using data as a tool, and not as a whole solution to a business’ challenges and opportunities. Unfortunately, too many struggling CEOs don’t grasp that distinction. Even worse, some CEOs put so much stock in what the numbers are saying that they ignore the human ingenuity and intuition that companies need to adapt to an ever-changing business landscape.

On today’s show, Asha discusses combing data analytics with your top-level CEO judgement to ask better questions about your business, and make smarter, more profitable decisions that will help you make BIG happen.

Like any other discipline in life, you have to master the basics of business if you want to run a successful company. Have a clear vision. Set your targets and put steps in place to hit them. Measure your progress. Optimize your cash flow. Hire the best people. Keep learning.

But once you have your fundamentals covered, how do you set yourself apart from the competition? How do you broadcast and leverage what’s unique about your company to expand your client base and start ramping up towards BIG?

On today’s show, Anthony Geraci explains how his team started thinking outside the box to change how a law firm traditionally operates and create a radical new approach to marketing. The result of this innovative thinking? An incredible 70% growth in one year.

Business leaders and thinkers love using sports analogies to motivate their teams, “win the day,” and craft a game plan to beat the competition. Rafe Wilkinson’s career proves just how applicable lessons from professional sports really can be to growing your company and making BIG happen.

On today’s show Rafe Wilkinson discusses what his NFL career taught him about playing to his strengths, the importance of team-building, and how he hurdled a common CEO stumbling block while growing his company from 30 employees to over 1,000.