In this age of social media and internet activism, lots of top CEOs have Tracy Williams on speed dial for when a crisis hits, or a lawsuit threatens a company’s brand or reputation. Even companies that are vigilant about living their values, following best practices, and creating a healthy workplace culture are vulnerable to the wrath of online mobs if they don’t have an action plan in place when inevitable misunderstanding or slipups do occur.

On today’s show Tracy Williams discusses reputation management in the age of social media, particularly how to protect yourself and your company from a PR disaster that could explode as fast as a tweet.

So how do you break into an industry as specialized as dental supply?

Easy. Have a dentist tell you, “No!”

“My oldest brother is a dentist,” explains Steve Kizy, “and when I graduated from college it was in 2008 and we were in the recession and I asked my brother if I could work for him and help him grow his dental practice. He looked at me straight in the face and said, ‘No, you cannot work for me. One brother already works for me and I'm not going to take care of another.’"

Steve’s brother did however point him to a niche market with a lot of opportunity and potential for growth. Combine that with an entrepreneurial drive that went back to selling cell phones in his dad’s convenience store as a high school student, and a fast-growth entrepreneur was born.

On today’s show, Steve Kizy discusses how his company is growing so fast in a highly competitive industry and the challenges that go along with that fast growth. We discuss how to foster a culture of teamwork and pitching in that will help any firm in any field get through the rough patches and make BIG happen year after year.