Government contracting can be lucrative, but it can also be a cutthroat competition between companies trying to outsmart and under-bid each other. Winning major contracts requires a detailed proposal strategy that balances innovative thinking with a clear-eyed understanding of what your company can and can’t bring to the table.

On today’s show, Rafe Wilkinson shares three key steps to accelerate your growth in the government contracting space – including an ingenious acquisition strategy that Rafe has seen get BIG results.

Branding has never been more important to successful businesses. The number of choices that your customers have multiplies every single day. Companies with strong brands are able to stand out from that crowd and make clear, direct value propositions to the public. Companies with weak, or worse, inauthentic brands are never going to separate themselves and will just get swept away in the non-stop marketing din buzzing across our screens every day.

On today’s show, Mike Marchi discusses how building and maintaining a strong brand can lead to higher profits for your company. He also shares some key lessons on leadership he learned from working under Jack Welch.