A good CEO is always looking for ways to inspire his team and encourage employees to take ownership of their work.

One way to do that? Let your employees earn some real ownership.

Top young talents want to feel like they’re a real part of the companies they work for. More and more CEOs are setting up Employee Stock Ownership Plans (ESOPs) to provide that incentive, that motivation, and that feeling of being a part of something BIGGER than profit.

On today’s show, Adam and Jason Svet discuss the business and culture fit issues that CEOs who are interested in an ESOP should consider. They also talk about the nuts and bolts process of setting up an ESOP and how going through the process helped them to put their company’s values in action and get their employees thinking and working BIG.

Most companies get customer service all wrong. They make a big show of designing shiny apps, building amazing showrooms, and rolling out cutting edge products. But they forget to put a laser focus on who actually pays for all that—the customer! When you deepen your customer relationships and focus on creating a memorable experience, you can charge a premium price and retain clients for life.

“Technology is only 10% of the experience,” says customer service expert John DiJulius, while your person who delivers the service is the other 90%. “Technology can never build a rapport, show empathy, or make a brilliant comeback when we drop the ball, but you can,” he said.

Many businesses are trying to de-emphasize the importance of the employee and replace them with chat bots and AI. But that technology will never outperform a well-trained human who steps in when your customer needs personalized help.

In this presentation, recorded live at the 2019 CEO Coaching International Summit, John DiJulius explains how you can train your team to own every problem, make meaningful connections with every customer, and create a world-class customer experience that will drive BIG business.