A successful business is a marathon, not a sprint. And just like long-distance runners and Ironman competitors, good CEOs have to prepare for “hitting the wall”: that inevitable point in your company’s progress where you’re just not progressing anymore. Growth stagnates. Gears grind. The next BIG goal is one step in front of you, but you can’t find the energy to move your feet.
In her career as an entrepreneur and executive, Ramona Capello earned a reputation for breathing life back into dying businesses. On today’s show, she explains why companies of all sizes hit the wall and how the best CEOs break through and start growing again.
Many ambitious companies learn too late that there’s a BIG difference between the size of your total market and the size of your addressable market. But focusing on your addressable market without limiting your growth potential can be tricky, especially if you don’t have a clear vision forward and a mastery of the key numbers driving your business.
On today’s show, former Samsung NeuroLogica CEO Phil Sullivan discusses a three-step process he used at Samsung that will keep your company’s growth and the size of your addressable market in sync.