Effective annual planning may be the single biggest differentiator between companies that stay small and those that get BIG. But the very best CEOs understand that the building up to your planning session and maintaining your exit velocity afterwards are just as critical to growth.

On today's show, Greg Fricks explains how his company implemented the annual planning process, the lessons they learned, and how this ongoing process has set them up for continued success.

Guest: Rafael Paniagua, a coach at CEO Coaching International. Rafael is an experienced global leader and a longtime YPO member who is fluent in English, Spanish, and Portuguese. Prior to becoming a coach, Rafael was a CEO and President in the power, automation, and manufacturing industries, where he led ABB Brazil for seven years. He also led several global businesses as Group Vice President, managing more than 5,000 employees, 14 factories, and operating in more than 30 countries.

Episode in a Tweet: Going global could jump start your trajectory towards BIG.

Quick Background: The smaller your business is, the more vulnerable it is -- to customer attrition, to supply chain disruption, to ambitious competitors, or to fallout from a global pandemic. Now that you've completed your digital pivot, the size of your potential customer base is limited only by the scope and quality of your sales strategy. A little extra bandwidth and an office in an emerging market stocked with triple-A talent might be all you need to grow your business into an international success.

On today's show, Rafael Paniagua shares 4 keys to running a global business and how to make BIG happen by expanding geographically.