Guest: Marty Parker, the founder and CEO of Waterstone Human Capital. Waterstone is a high-performance culture and human capital search leadership advisory firm for entrepreneurial-minded, high-growth organizations across North America. Marty is also an active member of YPO and the author of two books on corporate culture. He's also a client of CEO Coaching International. 

Waterstone Human Capital is a Strategic Partner of CEO Coaching International.

Overview: A strong culture doesn't just create a happy workplace -- it can be a significant competitive advantage, especially in the battle for top talent and repeat customers. 

On today's show, Marty Parker provides a deep dive on the specific, intentional ways that CEOs can transform culture and create a high-performing organization that attracts and retains the best people. 

About ten years ago, Josh McCarter was running a struggling SaaS business in New York. His company was generating about $700,000 in annual revenue, but burning through $350,000 a month. He didn’t have enough cash on hand to cover next month’s payroll. His customer base had flatlined. And just when it seemed like relief was on the way, a terrorist attack disrupted a critical investment. Not even his YPO forum mates thought Josh was going to make it.

In this conversation, recorded live at the 2019 CEO Coaching Summit, Josh talked about how he kept cool during all this adversity and focused on a plan that pivoted his company to BIG. Josh also describes how turning around his original company and zeroing in on one key strategy prepared him to run a billion-dollar business.