Guest: Tom Asacker, an artist, award-winning inventor, screenwriter, professional magician, and author of several best-selling books on belief, human behavior, and personal transformation.
Overview: The story your company tells about itself can be an important part of your brand, your history, and your culture. But companies can also become so wrapped up in their stories that they lose sight of everything they're capable of accomplishing.
On today's show, Tom Asacker discusses the power and limitations of your business' story and how CEOs can rewrite their narratives to Make BIG Happen.
In this excerpt from a recent CEO Coaching International webinar, three of our coaches discuss the most important lessons they've learned as women who built, led, and grew BIG companies.