Guest: Mark Moses, CEO and Founding Partner of CEO Coaching International.
Overview: The 2024 Make BIG Happen Summit in Miami Beach, Florida is almost here! On April 26th and 27th, 400 of the BIGGEST and best business leaders from around the world will gather at the Fontainebleau Miami Beach Hotel to learn, to connect, and to get inspired to Make BIG Happen in their lives and businesses.
And, for the first time in the Summit's 10-year history, we're opening up registration for this one-of-a-kind event to CEOs, entrepreneurs, and executives outside of our coaching community.
On this special episode, Mark Moses discusses the Four Groundbreaking Event Themes that will define the 2024 Make BIG Happen Summit, our extraordinary lineup of speakers, and what he hopes attendees will take away from their time in Miami Beach.
Guest: Robert Glazer, the Founder and Chairman of the Board of global partner marketing agency Acceleration Partners. Robert is also a serial entrepreneur, an award-winning executive, a bestselling author, a keynote speaker, and the host of The Elevate Podcast.
Overview: Effective marketing is a constantly moving target. Today's hot engagement strategy will be copycatted by all of your competition tomorrow. "Old-fashioned" media like print and radio get rediscovered on the cheap ... until everyone else rediscovers them and drives up the cost of ad buys. In order to maintain a competitive marketing advantage, CEOs need to start looking for synergies and partnerships that can boost your brand's awareness, strengthen your appeal to niche customers, and Make BIG Happen.
On today's show, Robert Glazer discusses how partnership marketing works, action steps that CEOs can take to augment their current marketing strategies, and some of Robert's key learnings from building a fast-growing company.