Guest: Don Yaeger, a Hall of Fame keynote speaker, a business leadership coach, and a 12-time New York Times best-selling author. Don is the host of the highly rated Corporate Competitor Podcast and National Geographic's Storyteller in Residence. He's also a longtime associate editor for Sports Illustrated and one of America's premier thought leaders on storytelling, leadership, and greatness.
Overview: Your company's tech stack needs AI integration. But stories are like software for the brain. Once you've uploaded them, they can be recalled and replayed to inspire action in your audience again and again.
On today's show, Don Yaeger discusses the art and impact of storytelling. We explore how mastering this skill can transform your business, your leadership, and your personal life. We also talk about why storytelling is one of the most powerful leadership tools available to you and how it can help drive meaningful action and Make BIG Happen.
To get a jump start on improving your own storytelling skills, download Don's 45 Questions to Help You Develop Your Story Bank.
Guest: Chris Braun a coach at CEO Coaching International. Chris is a YPO member who has served as a CEO for 24 years across a diverse range of industries, including franchising, medical devices, power generation, SAS, and specialty plastics. He's also led multiple companies through successful exits and private equity transactions.
Quick Background: Consistent, transparent communication is a hallmark of great leadership. But a CEO is never communicating to just one audience. Employees, customers, shareholders, board members, regulators, franchisees, and the press are rarely all tuned to the same frequency. If you want to be heard and understood 100% of the time, it's essential to learn how and when to adjust your messaging.
On today's show, Chris Braun discusses how to communicate effectively to multiple stakeholders to drive alignment, maximize value, and Make BIG Happen.