Guest: Bruce Clay, founder and president of Bruce Clay Inc. (BCI), a leading search marketing company providing search engine optimization (SEO) services and consulting, pay-per-click (PPC) advertising management, content development, and social media marketing services.
Overview: Is your digital marketing plan stuck in "The Before Times?"
Post-pandemic, CEOs need to understand how to get maximum effort, creativity, and service from their marketing teams.
And as we head into the next iteration of the AI era, CEOs need to understand that tech is never a solution -- it's a tool that needs to be placed in the right hands, in service of clear objectives.
On today's show, Bruce Clay discusses how COVID and AI have accelerated digital marketing's evolution and how to tweak your marketing attack to keep Making BIG Happen.