Most companies would love to have the kind of customer engagement, retention, and repeat business that Amazon generates with its Prime memberships. But Amazon didn’t dream up customer loyalty programs on its own – they based Prime on the membership program that Costco pioneered in the 1990s.
Ginnie Roeglin played a big part in fine-tuning this innovative strategy. She led Costco’s corporate marketing for nearly ten years and also helped grow Costco.com to $4 billion in e-commerce sales.
On today’s show, Ginnie discusses the essentials to crafting a loyalty program that will keep your customers coming back for more and lead your business to BIG growth.