So how do you break into an industry as specialized as dental supply?
Easy. Have a dentist tell you, “No!”
“My oldest brother is a dentist,” explains Steve Kizy, “and when I graduated from college it was in 2008 and we were in the recession and I asked my brother if I could work for him and help him grow his dental practice. He looked at me straight in the face and said, ‘No, you cannot work for me. One brother already works for me and I'm not going to take care of another.’"
Steve’s brother did however point him to a niche market with a lot of opportunity and potential for growth. Combine that with an entrepreneurial drive that went back to selling cell phones in his dad’s convenience store as a high school student, and a fast-growth entrepreneur was born.
On today’s show, Steve Kizy discusses how his company is growing so fast in a highly competitive industry and the challenges that go along with that fast growth. We discuss how to foster a culture of teamwork and pitching in that will help any firm in any field get through the rough patches and make BIG happen year after year.